Beauty is in the eye of the beholder. But…

Every day millions of bone thin models are plastered upon magazines, in television and within movies for the average public to idolize. Kate Moss, Naomi Campbell, Calista Flockhardt are just a few extreme cases of caving in not only their bodies but to the pressure of the media to be thin. There are very few jobs for the overweight, and an abundance of modeling and acting jobs for the severely thin. Then the question arises, for what impact do these images have on the millions of women and young girls viewing these images? The very simplified answer is the media’s influence results in a very poor self image for millions of women and young girls.

In the eyes of society, women like Megan Fox , Tyra Banks and Carmen Electra are the epitome of perfection. What girl would not want to be just like them? Every year, millions of people are hurting themselves trying to be carbon copies of these sex symbols.

The media presents society with unrealistic body types promoting people, especially women, to look like them. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The so-called perfect body type causes many negative effects on women. Women who focus on unrealistic body images tend to have lower self-esteem and are more likely to fall prey to eating disorders. The media has a dangerous influence on women’s health. The media is a primary factor in the development and maintenance of women’s body image problems. Women start to feel insecure about their bodies by looking at media images daily. This provokes women to diet more because they feel more pressure to be slim.

All this can happen from just seeing a billboard or a couple of commercials. Advertisers are the voice of society projected on a billboard or a TV screen. The media should give us a more realistic body type for girls and women to look up to. In Ally McBeal, a young, tall and extremely thin actress portrays a successful lawyer. Body image has certainly changed over the decades.

 People are not born with negative opinions of themselves, for that comes after interaction with society, trends, pop culture, and all of these are determined by the media. A new trend comes to light and suddenly it has an immense following such as the recent trend to be thin. Smoking certain cigarettes such as “Karelia Slims” gives the consumer a sense that this product will keep them thin and in turn desirable.

 There are activist groups out there that aim to bring reality back into advertisements. Airbrushing model’s bodies has become not only a means of “cleaning up” the body, but distorting it completely. What do we have to thank for all of this? The invasion of the airbrush. The top news channels have beautiful female anchors. The problem with this is women aim to achieve the bodies they see. Girls were asked about their frequency of reading women’s fashion magazines reported that 69% felt that the appearance of models in magazines influenced their image of a perfect female body. Many corporations have argued that they are depicting beauty and the public is buying their products therefore they will continue to do so.

 But…look at this photo. Is it real?

And what do you think about the spot?


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